New Incentives was founded in 2011 to promote the use of Conditional Cash Transfers (CCTs), an evidence-based approach for improving health outcomes in Lower and Middle-Income Countries (LMICs). In a quest to identify the most impactful and cost-effective application of CCTs to save lives, the organization explored several models and interventions. By 2016, they had developed the Conditional Cash Transfers for Routine Immunization program, which GiveWell has now recognized as one of an elite group of charities that saves the most lives per dollar.